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Should your business monitor its reputation online?
Prior to the Internet, people chose their service providers from local papers or through word of mouth. And while referrals are timeless, the proliferation of online review sites (eg Yelp,...
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Understaing the Importance of a Business Maintaining a Strong Online Reputation
It’s time to buy a TV for football season (let’s just pretend it’s not months away). You’ve just moved into your new apartment and are looking for a new giant tv to spend your free time ogling. There’s...
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Do Online Reviews Really Affect Your Business?
Online reviews are just like a double-edged sword; they can help you make money and increase sales revenue, but can also spoil your reputation and hurt your business financially. Even if your products...
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Digital Delving: Maintaining a Positive Cyber Image
Internet users accrue “cyber footprints” with every tweet and Facebook photo upload. Despite privacy settings and pseudo screen names, information is still accessible for those who know where to look....
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A tale of two online reputations
I was recently on my honeymoon in St. Lucia. If you’ve never been, I’d highly recommend it. However, the purpose of this post is not to expound on all of the wonderful things to do on that little...
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Let Your Fingers Do the Walking… Local Business Directories and the Small...
Back in the 20th century business owners would tell you that the key to success was location, location, location. That, and you HAD to advertise your business in the yellow pages. Well, the 20th...
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Protecting Your Online Reputation: 4 Things You NEED to Know (to Avoid the...
Caring for your online reputation — or “e-reputation” — isn’t a task reserved exclusively for presidents or celebrities. Almost everything you do online can be tracked by to you, especially the things...
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Why a bad reputation can now sabatoge your Adwords campaign
Google’s decision to add review extensions to Adwords is a big thing. The percentage of clicks around searches has always skewed heavily in favor of organic listings to the tune of ~90%. The paid...
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Reputation Matters. A Lot.
Many companies invest in PR to get good placement in traditional media. That’s certainly been a winning strategy for a long, long time, but things have changed. And in the age of the Internet, they...
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